Brandishing our little red marker, we identified areas for improvement:
Strategic efforts have to reflect the dynamic marketplace. So we concocted a multifaceted solution.
We made core improvements to the user interface and user experience.
We redefined the brand image, making it fun, innovative and vivid. We discovered that this favored the artists. They benefited from the commodities of attention, clicks and plays. Revenue for the SaaS increased.
We implemented a store wide discount of 15%. Anybody could sign up. It worked and we doubled down, emphasizing it in our FB ad outreach to great effect.
Business is dynamic so we test like scientists to optimize our strategy.
We made a key discovery on ads. We identified that high-contrast static imagery was most successful. It worked even though these were unknown artists.
In 7 months we have gotten a lot done. In the coming months, our strategy is no less ambitious:
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